The average waist size for a woman in 2014 in the united states was 36.3 - 37.8 inches (Roughly a 14). https://www.usatoday.com/story/news/nation/2014/09/16/waist-sizes-expanding-study/15723771/ http://www.cleveland.com/style/index.ssf/2010/08/size_14_is_average_american_wo.html The sizes most advertised in commercials is 0 to 4. There is a clear mismatch in this. If clothing companies claim to clothe the average person, they should have ads that target the average person. That means this ... http://www.okayafrica.com/wp-content/uploads/HM-Spring-Summer-14-Model-Maria-Borges-Pret-a-Poundo-11.jpg ... is not the representation of the average woman. This is ! http://fashiongum.com/wp-content/uploads/2015/03/Robyn-Lawley-Plus-Size-Fashion-Model.jpg Go forth! Ads are not targeted towards the average person, do not hold yourself to that standard. A post for men will follow soon